Subaru Sees Best September Ever as New Englanders Look for Affordable AWD
October 19, 2010, Braintree, MA... Even as humid summer
temperatures lingered late into September, Massachusetts Subaru buyers
clearly had the approaching snow in mind while shopping for new cars.
Subaru, an automaker known for producing vehicles that thrive in wet
weather and difficult conditions, had its best September ever, selling
21,432 units, a 47% increase from last year. Raising the bar was the Subaru Outback, which sold 8,154 models, increasing sales 91% over the previous year.
"Massachusetts drivers finally got tired of watching Outbacks playing
in the snow and decided to join the fun," said Bob Cameron, general
manager of Boston Subaru dealer
Quirk Works Subaru. "It's one of the most practical vehicles to own,
especially here in the Northeast, and the degree of ownership shows
that. Subaru's all-wheel drive keeps Boston Subaru drivers glued to the road in any kind of weather, and the Outback doesn't sacrifice fuel efficiency for extra traction."
Uncharacteristic for a vehicle that cruises in continuous all-wheel
drive, the Outback earns 29 mpg/highway and 22 mpg/city in its standard
2.5i form. The great fuel economy is a perk owners will love when taking
winter treks north to the White and Green Mountains.
The 2011 model is building on the success of its 2010 predecessor,
which won Sport Utility of the Year from Motor Trend and a Top Safety
Pick award from the Insurance Institute of Highway Safety. The 2011
Outback has already won U.S. News and World Report's number-one ranking
in their Affordable Full-Size Wagons category.
Despite the accolades the model has received, the new Outback's MSRP
increased by only $200 from the year before, maintaining the vehicle's
financial appeal in difficult economic times.
"The Outback is one of the most affordable vehicles in its class,"
said Cameron. "You can't find another vehicle with similar capabilities
in the same price range."
The 2011 Outback ships standard with a 2.5-liter 4-cylinder engine
that generates 170 horsepower. As with all Subaru models, the Outback's
continuous all-wheel drive maintains a solid hold on the road, with
traction control and vehicle dynamics control (VDC) providing extra grip
in corners and stops.
With a maximum cargo volume of 71.3 cubic feet with the rear seat
lowered, the 2011 Outback has plenty of space for the next road trip.
Sitting 8.7 inches off the ground, the model also rivals the ground
clearance of bulkier, more top-heavy SUVs, providing more off-road and
heavy-snow capabilities. A rollover sensor is standard equipment to
match safety with the vehicle's bold ability.
"Winter is right around the corner, and the Outback's high sales this
past month are a reflection of those cold days ahead," Cameron said.
"Locals here don't want to be stuck inside by just a few inches of snow.
New Englanders have things they need to get done, and the Outback will
help them do it in spite of the weather."